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Wakefield, M.A. et al.

Melanie A. Wakefield, Emily Brennan, Sarah J. Durkin, Kim McLeod, Katherine C. Smith,

Making news: the appearance of tobacco control organizations in newspaper coverage of tobacco control issues.

PURPOSE: To characterize the presence of advocacy groups in media coverage about tobacco issues. DESIGN: A content analysis of tobacco-related newspaper articles. SETTING: Australia. SAMPLE: All 12 national and state capital daily newspapers published in Australia between 2004 and 2007. MEASURES: We coded each article for explicit mentions of any of 16 major national or state tobacco control advocacy groups; for the article type, prominence, and topic; for the tone of the event; and for the author's opinion. ANALYSIS: A series of 2 × 2 χ(2) analyses assessed the extent to which advocacy groups were more or less likely to be mentioned in articles of each type, prominence, topic, event impact, and opinion orientation. RESULTS: Of the 4387 tobacco-related articles published over this period, 22% mentioned an advocacy group. There was a greater-than-expected proportion of advocacy groups mentioned in news articles with very high prominence (44%; χ(2) [1, N = 3118] = 27.4, p < .001), high prominence (34%; χ(2) [1, N = 3118] = 10.9, p < .001), and medium prominence (30%; χ(2) [1, N = 3118] = 7.3, p = .007), and in articles covering events with mixed (30%; χ(2) [1, N = 4387] = 10.0, p = .002) or positive (24%; χ(2) [1, N = 4387] = 26.1, p < .001) implications for tobacco control. CONCLUSIONS: Australian tobacco control advocacy groups have a reasonable presence within the news discourse on tobacco control issues and so are likely to contribute to generating and shaping this discourse, particularly in relation to evolving and controversial issues.[1]

References

Making news: the appearance of tobacco control organizations in newspaper coverage of tobacco control issues. Wakefield, M.A., Brennan, E., Durkin, S.J., McLeod, K., Smith, K.C. Am. J. Health. Promot (2012) [Pubmed]

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