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Hoffmann, R. A wiki for the life sciences where authorship matters. Nature Genetics (2008)

'Call fast, Call 911': a direct mail campaign to reduce patient delay in acute myocardial infarction.

OBJECTIVES: A 10-month direct mail campaign was implemented to increase use of emergency medical services via 911 calls and to reduce prehospital delay for individuals experiencing acute myocardial infarction symptoms. METHODS: This prospective, randomized, controlled trial involved three intervention groups (receiving brochures with informational, emotional, or social messages) and a control group. RESULTS: Intervention effects were not observed except for individuals who had a history of acute myocardial infarction and who were discharged with a diagnosis of acute myocardial infarction; their 911 use was meaningfully higher in each intervention group than in the control group. CONCLUSIONS: The mailings affected only the individuals at greatest risk.[1]


  1. 'Call fast, Call 911': a direct mail campaign to reduce patient delay in acute myocardial infarction. Meischke, H., Dulberg, E.M., Schaeffer, S.S., Henwood, D.K., Larsen, M.P., Eisenberg, M.S. American journal of public health. (1997) [Pubmed]
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