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Hoffmann, R. A wiki for the life sciences where authorship matters. Nature Genetics (2008)

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Herreria, J.

"Ageless Heroes" define Blues' commitment to baby boomers. Campaign targets marketing to aging population.

Blue Cross and Blue Shield Association, with the help of agency Age Wave Health Services Inc., develops a program called Ageless Heroes to convey the insurance company's commitment to the concept of healthy aging through National Awards competition and the television program featuring celebrity seniors.[1]

References

"Ageless Heroes" define Blues' commitment to baby boomers. Campaign targets marketing to aging population. Herreria, J. Profiles in healthcare marketing. (1998) [Pubmed]

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