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Hoffmann, R. A wiki for the life sciences where authorship matters. Nature Genetics (2008)
 

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The technology behind Colgate Simply White Toothpaste.

Colgate Simply White Toothpaste is a new advanced tooth whitening dentifrice that can be used every day. The synergy of abrasive stain removal with activated hydrogen peroxide delivers excellent performance in the removal of extrinsic and intrinsic tooth stain. Colgate Simply White Toothpaste provides other oral health benefits that have become the cost-of-entry into the toothpaste market: caries protection, tartar control, fresh breath, and a preferred flavor.[1]

References

  1. The technology behind Colgate Simply White Toothpaste. Hoic, D., Dixit, N., Prencipe, M., Subramanyam, R., Cameron, R., Abdel Malak, R., Lagman, L., Xu, T., Richter, R. The Journal of clinical dentistry. (2004) [Pubmed]
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